Real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information.
AR can be defined as a system that incorporates three basic features: a combination of real and virtual worlds, real-time interaction, and accurate 3D registration of virtual and real objects.
Retailers and other companies can use augmented reality t0 promote products or services, launch novel marketing campaigns, and collect unique user data.
Augmented reality has its roots in 1968 when Ivan Sutherland – an American computer scientist created with the first head-mounted display system at Harvard university.
By 2017 AR applications are predicted to generate $300 billion revenue, whereas in 2014 it generated ‘only’ around $5 billion.
In 1999, NASA’s x-38 was flown utilising a special AR dashboard for navigation purposes. .
VR replaces the world around you with a simulated one letting you experience a new. AR, on the other hand, overlays virtual objects on physical elements to enhance your current perception of the reality.